In PING’s continuing quest to help golfers optimize their performance through on-course data access and analysis, PING President John K. Solheim announced a collaboration with Arccos Golf that includes offering its Smart Grip and Smart Sensor technology on all PING golf clubs through the company’s custom-order process.
Solheim also announced Golf Pride as PING’s exclusive supplier of the Arccos Smart Grip, which is engineered with an embedded sensor to automatically record and analyze every shot taken during a round of golf when paired with the Arccos Caddie app.
“We’re very focused on helping golfers improve performance with every club in their bag. By equipping all their clubs with an Arccos Smart Grip or Smart Sensor, golfers can access valuable information relating to their performance before, during and after a round that will lead to lower scores and more enjoyment on the golf course.”
—John K. Solheim, PING President
“With our long-time focus on data collection and the ability to improve product performance and custom-fitting techniques through expert analysis of a golfer’s tendencies on the golf course, it’s a tremendous opportunity for us to join with Arccos to help bring more visibility to the benefits of playing ‘smart’ golf,” said Solheim. “They’ve pioneered the game-tracking category and are recognized as the clear leader when it comes to providing on-course ‘caddie advice’, performance tracking and post-round analysis. Now golfers can realize the benefits of the Arccos technology on PING clubs through our custom-order program, which offers both the Smart Grip and Smart Sensor technologies.”
“We are honored to join forces with PING in furthering the promise of data for the everyday golfer,” said Sal Syed, Arccos CEO and Co-Founder. “Our teams have a shared vision about the importance of on-course data, which through ShotLink® has already made a massive impact on the PGA Tour. The benefits of this data span the golf equipment spectrum: from smarter club selection decisions in play, to a more intelligent custom-fitting experience by augmenting the data captured in a hitting bay.”
The agreement includes a 90-day free trial of the Arccos Caddie app, widely recognized as golf’s leading performance-tracking software application and the game’s first artificial-intelligence platform. To access the PING version of the Arccos Caddie app, golfers will need their entire set, including a putter, equipped with Smart Grips, Smart Sensors or a combination of both. After the free trial period, golfers can purchase a 1-year subscription for $99.99 through Arccos.
“We are honored to join forces with PING in furthering the promise of data for the everyday golfer. The benefits of this data span the golf equipment spectrum: from smarter club selection decisions in play, to a more intelligent custom-fitting experience by augmenting the data captured in a hitting bay.”
—Sal Syed, Arccos CEO & Co-Founder
“We’re very focused on helping golfers improve performance with every club in their bag,” added Solheim. “By equipping all their clubs with an Arccos Smart Grip or Smart Sensor, golfers can access valuable information relating to their performance before, during and after a round that will lead to lower scores and more enjoyment on the golf course. In addition to providing exact distances from any point on the golf course plus club recommendations, the app collects thousands of data points that can be analyzed to uncover opportunities for further improvement through set makeup or other equipment refinements.”
Solheim sees the collaboration with Arccos as a natural extension of PING’s long-standing research into ball-flight tracking – first started by his grandfather, Karsten Solheim, back in the early 1970s with the invention of PING Man, the company’s robot.
“We’ve been tracking and studying ball-flight data since the early days of PING Man through a variety of methods,” said Solheim. “We were the first golf company to purchase a TrackMan® and now with Arccos, average golfers have access to data previously only available to tour professionals. The app collects true distances from actual shots hit on the course, tracking your best and average shots while being smart enough to ignore your extreme misses. This ‘intelligence’ leads to club recommendations that give you the best opportunity to play your best.”