The award-winning PING G15 driver was the top selling model in both units and dollar share for March, according to Golf DataTech LLC Market Share Reports, PING announced today.
The popular driver, which was introduced in August of last year, has shown steady market share growth since its launch as golfers have realized significant performance gains since switching to the G15 driver.
Among the unique features of the G15 is the proprietary high-balance point technology which creates a lighter shaft and allows for a heavier head weight for increased ball speed and a higher moment of inertia. It’s the only driver to be honored as the “Editor’s Choice” by the 2010 Golf Digest Hot List. The magazine also named the G15 its Driver Performance Leader, “because it looks and works like a golf club should for every kind of player.”
The G15 driver’s reputation for both distance and accuracy is most evident on the PGA Tour. PING pro Bubba Watson currently leads the Tour in driving distance and Heath Slocum sits atop the driving accuracy category. Both players have used the G15 since last fall.
“We’re obviously very pleased with the G15 driver sales to date,” said PING Chairman & CEO John Solheim. “We’ve had great success on Tour and to be the top selling model in a key month like March is evidence of its growing momentum in the marketplace.”
In addition to the technology of the driver, the company credits custom fitting and the availability of launch monitors for helping fuel the success of the G15 and its other products.
“Golfers are comparing their current drivers, or one they are considering buying, to the G15 on a launch monitor,” Solheim said. “The ball speed, launch angle and spin rate numbers generated on the launch monitors are all the proof they need to make the switch to the G15. They see longer and straighter drives and they are convinced the G15 is the best choice for their games.
“It’s a challenging retail environment right now and we’re continuing to win over a lot of golfers with the pure performance of our product,” added Solheim. “Our incentive to golfers is more enjoyment and lower scores. If we can deliver that, we know they’ll stay with us for the long term.”
Source: According to Golf Datatech, LLC On and Off Course Retail Market Share Reports March 2010