G20 family, Anser Milled putters headline new products

2011-07-26

On the strength of tour players’ enthusiasm for the new G20 family and Anser Milled putters, PING introduces several new products that build on the company’s reputation for performance, innovation and fitting.

In addition to the G20 Series and Anser Milled putters, PING introduces the Anser forged wedges, Sydney putter, and seven new Scottsdale Series putter models.

“It is very satisfying to witness tour players’ excitement for the G20 family and the Anser Milled putters,” said John A. Solheim, PING Chairman & CEO. “Tour validation is an important seal of approval and the G20 products and Anser Milled models are in high demand by the game’s best players. At the recent Open Championship, the G20 driver was our most popular model, with nine being used. We also had several Anser Milled putters in play.

“There’s a lot of new technology in the entire G20 family,” added Solheim. “Our engineers optimized the clubs to fit and benefit golfers of all skill levels. In the driver, we’re using for the first time a titanium alloy called Ti 8-1-1, which allows us to improve the weighting to better optimize the entire clubhead. When combined with our new, proprietary, high-balance-point shaft, our testing shows significant improvements in energy transfer, which leads to longer, straighter drives. The irons are more forgiving and feature a cavity design that includes an elastomer badge for improved feel. The fairway woods and hybrids offer golfers high-launching, forgiving options from all conditions.”

Various Anser Milled putters – seven models in all – are in the bags of PING pros Hunter Mahan, Angel Cabrera, Lee Westwood, Louis Oosthuizen, Heath Slocum and others. With the Anser Milled Series, PING updates the original Anser design of company founder Karsten Solheim. The new designs, which are precision milled from 303 stainless steel, offer various hosel configurations to match specific stroke types, and feature intricate design details to build upon the performance that has contributed to more than 500 tour wins and 26 major victories since 1966.

“The Anser Milled Series is special,” Solheim said. “The original Anser design created by my father has dominated the tours for more than 45 years. Few products in any industry can make that claim. With its design influence found in putters of most every make, the Anser has long been the standard by which other putters are measured. Our goal with the new Anser is to raise that standard by offering golfers a fully machined putter of the highest quality that fits their eye like no other.”

With the new Anser Milled models, PING introduces its Fit for Stroke putter-fitting concept. Every PING putter is balanced to fit a stroke type: straight, slight arc or strong arc. Each putter will include a shaft label indicating its matching stroke type. The company’s extensive player and robot testing offer overwhelming proof that when a golfer’s putter balance matches their stroke type, their consistency improves and they make more putts.

“Fitting is integral to everything we do,” said Solheim. “Our Fit for Stroke approach helps the golfer make an informed decision about which putter best matches their stroke. When used in conjunction with the iPING putter app, choosing the correct putter is made easier, and more importantly, it leads to improved consistency on the greens and lower scores.”

The Anser forged wedges are designed to complement the high-performance Anser forged irons. Forged from 8620 steel to ensure a soft yet solid feel, the Anser wedges feature a tungsten toe weight that optimizes the CG position and elevates the MOI for higher-spinning, lower-trajectory shots that maximize control and workability.

The Sydney model features a striking red alignment bar and maximum perimeter weighting for easy aiming and a new level of forgiveness. Seven new Scottsdale putter models offer golfers new head shapes and benefit from an innovative thermoplastic insert and face applique that delivers a soft yet solid feel for improving distance control.